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Topic: mon avis à moi
Posted by: Melwen at mar. 13 févr. 2007 18:43:20
Keywords: On nous a justement présenté hier le cas des 1eres pub Fructis qui jouaient sur l'humour et qui n'avait pas un bon impact en terme de vente / reconnaissance produit même si un très bon pour la notoriété globale de la marque. Ben ils les ont chan
Message:

Je ne pense pas que ce soit vendeur.

Mais je ne pense pas que l'objectif de communication (le fameux) de ces mini spots n'est pas de vendre plus de serviettes nana, mais plutôt de "dédramatiser" un produit assez intime.

Ces petits spots sur un site internet, ça coûte pas grand chose.
Si le but était d'en faire une pub télé, chuis pas sûre qu'on aurait le même spot ! Ou alors je reste perplexe. Parce qu'on y trouve aucun avantage produit (vs Axe, où si la pub est exagérée, on y trouve quand même des idées quand à la fraîcheur et l'odeur du produit...).


Melwen



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