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Topic: audiences d'arte
Posted by: Melwen, impro-maniaque at lun. 05 avril 2004 10:47:20

Keywords: oui, j'ai fait une étude marketing sur arte cette année ;)

Message:

en plus ou moins constante augmentation...
de hauts scores en fait pour une si petite chaine à revenu uniquement suventionnés ...

et vu le succès de leur nouvelle grille/habillement/positionnement "plus réactif et innonvant à vue au moisn européenne" depuis début 2004, c'est bien parti. (Bon faut d'abords amortir le coût, oarce que quand on jette un coup d'oeil à ces résultats financiers, c'est pas joyeux joyeux).

ARTE, c'est bon, mangez-en.

Melwen

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