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Topic: Etonnant...
Posted by: Booga, tout bronzé... à nouveau... at mar. 27 août 2002 14:20:51
Keywords:
Message:

>Par contre, il paraitrait que Coca Cola songerait à changer son éternel "Always Coca Cola", pour enfin entrer dans le XXie siècle.<

En fait, les slogans de Coke changent tous les 10-15 ans... "Always" date que de la fin des années 80... avant c'était "Coca Cola c'est ça!".... Je crois que le always est apparu avec la toute première pub en image de synthèse avec les ours polaires. Il y a que le "enjoy" qui change pas.


>Et surtout pour lutter contre le ch'aipukoi Cola, vendu dans les pays musulmans et qui prend de plus en plus de parts de marché à Coca.<

Ça, ça sent la rumeur à la con, je sais pas pourquoi....

Surtout que Coke c'est la marque la plus reconnaissable dans le monde, le slogan il sert pas à grand chose finalement et pas vraiment d'argument marketing...



Booga cocacolalogue, hoaxbuster et directeur de marketing



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